Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
On Tuesday, Brian Chesky stepped in the center of Los Angeles to tell the story of the future.
That story went something like this: 17 years ago when the Chesky foundation AirbnbPeople were skeptical. Who would ever stay in a stranger’s home. (In 2008, Seven investors rejected A company that rejected what would have been 10%of $ 150,000.) But the startup defiraly -threatened the odds -it is now a verb, a noun and a publicly exchange Fortune 500 with a $ 84 billion market ceiling.
Now Chesky explained, it was time for the company to blow up the new path again by redefining what « Airbnb » means something.
With just-fired Airbnb services and re-launched Airbnb experience, Chesky painted a picture of a world where you rely on Airbnb as an individual holiday experience. Chesky talked about Airbnb as a market for unforgettable, once in life. Think: Pasta with the chef in Rome, dance with K-pop star in Seoul, studying Notre Dame with a renovation architect, wrestling with Luchador in Mexico, or even spending Sunday with Patrick Mahomes.
Chesky was closed with a new tag: « Now you can Airbnb more than Airbnb. » The idea is that you are « Airbnb » massage on vacation and you will eventually start « Airbnb-I massage, makeup artists and hair stylist not only on vacation, but also when you are at home. In short, it was SuperApp, which was both a slight rejection of technology – « somewhere along the way, something went down and we started spending more time watching screens and less time in the real world, » Chesky told the audience – and an incredible Silicon Valley screen.
This presentation where Chesky put his best “Founder state” Persona Both fanfare and criticism were on display. Zynga Founder Mark Pincus greeted Chesky’s presentation « Steve Jobs-Esque. “ Others were skeptical The fact that Airbnb users turn to the application in their daily, free life, and question the pricing of the Airbnb market.
The truth, almost definitely, is somewhere in between.
There are certain ways that make sense. For example, if one of the criticisms of AirbnB’s stay is that you lose the comfort of the hotel, it follows that the company would like to fix it. Tourism is a spectacularly fragmented industry and Airbnb is not alone seeing the white space open to establishing –Mckinsey challenge estimated The fact that the world market for travel experiences is an opportunity worth north of $ 1 trillion, but scattered with a few online platforms and « countless smaller operators ».
At the same time, Airbnb’s goal of becoming experience is not new; Airbnb experiences the product after all is a restart.
Ellie Mertz, CFO of Airbnb, described the company’s previous effort as a victim of circumstances. « We started experiences many years ago, » Mertz said in an interview. « We started scaling it. Pandemia’s hit, we put it in the back burner, and we haven’t really done it with it so far. »
Mertz said that « a multi -year break », Airbnb described experiences, and bringing a more flexible pricing, a stronger check to ensure high -quality offers, and a re -designed application that facilitates finding passengers and reserves the appropriate experiences of their journey.
« This year is about starting, » he said. « We want to get these products and services into the hands of our consumers … Our goal is to drive these companies so that they are independent in -depth material assistants to our top line. Bria and I have previously said that we can build these companies in a billion dollars in the order of three or five years. »
For a company with a turnover of $ 11.1 billion last year, extra billion on the top line could be significant. But playing income takes a lot of work and money because Airbnb is trying to create new consumer methods.
In order to make an Airbnb experience, the company launches Airbnb Originals -a set of premium experiences that Starpower supports. For example: Megan Thee-Sölä was in the room when Chesky mentioned an Airbnb-origin, which the company curated with him with her day with a rapper at a specially built Anime house. The goal of such experiences is to be the days you remember for the rest of your life.
At the end of the day, I was taken for one surprise experience – a listening party at Chance the Rapper La, where the beloved Indie rapper introduced about ten new songs to a room full of influencers and well, I. We sat in a room full of bean puss chairs, green -glowing headphones and shows full of lyrics. It was one and a half hours where the world stopped.
It was an intimate, surprising, and kind of starry shock that seemed quite genuine – Chance the Rapper, whose last studio album appeared in 2019, standing in front of the room when the demo was completed, answering his music questions that only so many people have heard. Airbnb did not share details with these celebrities in the financial terms related to partnership, although it seems that anything (income, payment or other arrangement), it is not cheap.
And it gets into a difficult part of what Airbnb is trying to do because it bolt a nice new addition to the sharing economy, the scale. In my opinion, it is not impossible for AirbnB to push these new vertical works – maybe I would like to book a makeup artist through Airbnb as a consumer – but I don’t know if you can curse the individual, intimate market market markets. They are often limited by definition, and magic is difficult to screen quality at global level.
The idea is somewhat paradoxical, and it cannot work well, as critics think. At the same time, you have to wonder-it may also be as flower-eyed as staying in other people’s homes on vacation.
This story was originally presented Fortune.com
Technology
#Critics #shoot #Airbnbs #service #application #CEO #Brian #Chesky #excited
