IGP delivers 1.6 million Rakhi countries to 104, recorded 3x growth on Raksha Bandhan Orders

IGP, a global direct consumer, a multi -class donation platform, told about the record sales during Raksha Bandha’s 2025, led by its ‘Rakhi Wali Feeling’ campaign. The company sent more than 1.6 million Rakhi to 104 countries and stated that if the total length was placed in the head, it would exceed 470 kilometers, roughly from London to Paris.

The platform emphasized long -term cooperation with over 10,000 women’s artisans who design and deal with complex Rakhis all year round. IGP said that these rakhs, which often contain traditional Meenakari and Kundan models, also appeal to dress works.

According to the company, some categories increased by up to 30% year from the previous year, with over 335,000 messages and a growth of premium crafts. Delhi NCR, Mumbai and Bangalore registered the most orders in subway, while Ahmedabad led Tier 1 cities. Dehradun, Surat and Vijayawada were most raised in Tier 2 and Tier 3 segments with smaller cities such as Jalandhar, Jamshedpur, Karnal, Jabalpur and Udaipur, which also report the rise in demand.

Internationally, the United States, Canada, Australia, the United Kingdom and the United Arab Emirates showed the most orders. The average order value of the United States increased by 5%from the previous year. There was significant growth in the Bhaiya -Bhabhi Rakhi category, which reflects the trend to incorporate more family members into parties.

Alongside Rakhie, IGP supplied 50 tons of traditional Indian sweets, and Kaju Katli was the highest choice and 30 tons of dry fruits. The company also served seafood customers with products such as Baklava.

Over the last two days before Raksha Bandhan, 6.5% of the total regulations were made, the corresponding Express and the rise of the same day’s delivery. The analytics of the platform showed that 90% of orders were by women, despite industrial information that suggests that about one third of online buyers were men. About 75% of IGP customers were repeated buyers.

The designer Rakhis remained strong in the class, while personal adverse and luxurious return gifts gained attractiveness. The company also reported 10%of the growth of the brothers’ return gifts.

The founder and CEO of IGP Tarun Joshi said, « This Raksha Bandhan, we saw a significant change in total 3x regulations and a significant change in consumer preferences. Personal disadvantages and return gifts saw the highest peak, strengthening the continuous shift towards a more thoughtful, curated gift. »