‘Just throw it away, it’s all rubbish’: Woman uses Rapido to deliver rubbish, viral video sparks civil debate

In an incident that is both bizarre and profound, Rapido’s editorial manager found himself unknowingly delivering a trash can – an episode that has since gone viral on social media, sparking debates about civic responsibility, gig platform abuse and the dignity of work.

The story went viral via a viral Instagram feed shared by creator Karan Nishad. In the video, the driver of Rapido’s porter service is seen arriving at the woman’s door, ready for a routine pick-up. He holds out a neatly sealed cardboard box that gives no hint of its contents. The delivery worker asks if the payment has been made, he nonchalantly replies, « It’s already paid online. »

In accordance with the usual procedure, the delivery manager proceeded to the designated delivery point. But upon arrival there was confusion. There was no recipient there – just an area littered with debris. Confused, the man called the dispatcher to clarify the matter.

« Madam, who should I hand the package to? » he asked.

His response: « Brother, throw it in there. It’s all rubbish. »

The astonished employee burst into disbelieving laughter, exclaiming: « So we’ve made it here – now we’re delivering other people’s rubbish! »

Humor, horror and difficult questions

Although some netizens found the situation darkly humorous, the video struck a nerve. A flood of comments poured in – some sarcastic, some angry.

« Zero sense of civics. Take the box back and dump it at his house, I’ll pay you triple the fare, » one user commented. Others pointed out the environmental and moral implications: « Bro, you should have put it in a real bin or something. Why throw it on the side of the road? »

The mood was summed up in a loud comment: « And you spoke Viksite Bharat.”

Deeper things

The viral clip has raised broader questions about the on-demand economy — particularly how platforms like Rapido, designed for convenience, can be abused in ways that shift the burden of civic duty onto underpaid gig workers.

Some social media users stressed the need for clear rules on what can be transported through delivery apps. Others pointed out how such behavior reflects a growing lack of public accountability for cleanliness and the treatment of workers.

At the heart of the discussion is the gig worker – often invisible, often overworked – who is now expected to deliver not only food and packages, but also society’s indifference.

As India continues to embrace luxuries, the viral moment has served as a confusing mirror – asking whether we are moving forward responsibly or throwing it all away.