Los Angeles mega-mansion slashes price to $99.9 million and now accepts cryptocurrency payments

Bel Air mega-mansion with nightclub-level amenities, museum-style car storage — and a seller willing to accept cryptocurrency — is back on the market for just under $100 million after a dramatic drop from its original $139 million listing.

Called La Fin, the $99.9 million property was transferred to Realtor.com most expensive listing in America for the week ending January 22. It first went on the market in 2022, and the announced seller — former emergency department director Joe Englanoff — recruited seven agents to help market it.

« A reset like this doesn’t show weakness, it means a recalibration. High-end luxury is no longer goal-oriented pricing, it’s accurate pricing. Especially in Los Angeles, buyers at this level are disciplined, global and value-driven. When pricing adjusts to today’s realities, such as interest rates, liquidity and opportunity costs, » Douglas Ellismans told Serious Talk. News Digital.

« High agent turnover usually reflects a mismatch between strategy and expectations, not a lack of interest in the property itself, » he continued. “This property has lived through several market cycles from very low interest rates to geopolitical uncertainty and change the tax dynamics. »

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Located at 1200 Bel Air Road, La Fin has 12 bedrooms and 17 bathrooms and sits on over two acres of land with panoramic views of Los Angeles. Located in one of the most luxurious exclaves in the country, the property also has separate apartments for staff and guests.

A few standout amenities include a 44-foot chandelier made of 55,000 crystals; automatic six-car vehicle lift display; a 6,000-square-foot entertainment level with a wine cellar, vodka tasting room and cigar lounge; an infinity pool with a rising 23-foot LED screen; and a roof terrace with spa and fireplace features.

Some elements go beyond lifestyle and are investment-grade extras, such as custom Italian furnishings, Calacatta gold marble, commercial catering, and fingerprint and « command center » security.

« Services that win are those that integrate into everyday life. Wellness services, seamless indoor-outdoor flow, smart security and turnkey functionality. Novelty features that photograph well but are rarely used lose relevance. Buyers ask, ‘Will this improve my life?’ not, ‘Will this impress my guests?’ Weiss said.

« Today’s buyer is less trophy-oriented and more thesis-oriented. They are high-profile global entrepreneursventure capitalists, family offices, often buy with a generational mindset, » he added. « Five years ago size and glasses sold. Buyers today want privacy, security, flexibility and a clear lifestyle narrative – not just bragging rights.”

For a property of this size, Weiss said storytelling plays an important role in marketing a unique property that has been on the market for several years.

“Storytelling is everything, but it needs to evolve,” he argued. « After years (on the market), the story can’t be about excess. It has to be about purpose — why this home exists, who it was really built for and how it fits into the buyer’s life today. »

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The nearly $40 million price reduction reflects changing buyer behavior and illustrates some of the tension between target pricing and market reality.

« It shows that the cap is there, but it’s fluid. The market supports exceptional pricing when the asset, the timing and the buyer align. What has changed is patience, » Weiss explained. « The ultra-luxury market still exists, but now it rewards realism, restraint and long-term thinking over hype. »

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